Ethiopia is a country located in the north-eastern part of Africa. It is bordered by South Sudan and the Sudan to the west, Eritrea to the north, Djibouti and Somalia to the east and Kenya to the south. Ethiopia's population of approximately 84 million makes it one of the largest markets in Africa. The major sources of Ethiopian imports are China, Saudi Arabia, India, UAE, Japan, Italy, Turkey, and United States.
Which Products are vulnerable?
Products from the countries of major sources of Ethiopian import, like China, Saudi Arabia, India, UAE, Japan, Italy, Turkey, and United States are vulnerable. So products which acquired reputation and acceptance in the market are the ones relatively under high exposure to counterfeit. Trademark infringers usually target these products to exploit their comparative market advantage and higher profit margin due to the cheap counterfeit products. So the usual approach of the trademark infringers is not producing it in Ethiopia; rather importing it from Asian countries like China, India…etc. Even famous brands of a Chinese/Indian company can be counterfeited by other trademark infringers from the same country and be imported in Ethiopia.
Although, well-known brand products are being imported and distributed in Ethiopia once these genuine products get acceptance and reputation, fake products with the same trademark/brand flood into the market in massive scale. For instances we can take the few examples of the American Energy Management Company (APC) claims of prevalence of counterfeit UPS (Uninterruptible Power Supply) products that carry APC’s Brand.